MEDIA COVERAGE, EXPOSURE, MENTIONS, BACKLINKS AND MORE WITH A GOOD PUBLIC RELATIONS CAMPAIGN
Partner with a Digital Agency That Creates Winning PR Campaigns to Put You in Media and Public Spotlight
GOOD PUBLIC RELATIONS IS A COMPETITIVE ADVANTAGE THAT PAYS DIVIDENDS
Besides building a business, you need to build a positive and strong relationship with the public and media. This will help you gain trust among new and existing customers. Our public relations management service helps you build that image for your business.
We craft authoritative content pieces that places you as an expert in your domain. This generates tons of mentions, backlinks, and other helpful marketing results.
Good PR starts with being cognizant of the business values and the audience in focus. Thus, our PR team spends a good amount of time researching on both. We sit down with the owners and managers to understand more about the business. This is your chance to add your inputs on how to go about public relations for your business.
Next comes strategizing the PR campaign. Our agency takes all the information gathered from research and creates a winning PR strategy. Here, we define the goal, the medium to choose, the key stakeholders, among other information. This helps us to deliver the best possible results while accounting for the non-performing activities.
Strong copies appeal to the right audience, which results in more media coverage and public exposure. Our team of copywriters create winning copies that resonates with the respective audiences and produces great results. Other than that, we also invest in graphics and videos if and when necessary.
Next step is running a PR campaign aimed at increasing exposure for your brand. We follow the strategy created in the previous step and run the campaign. The campaign lasts somewhere from a week to a couple of months, depending on the budget and objective. We make sure the message reach the audience and they perceive your brand as valuable.
We set up relevant metrics and key performance indicators to measure success of the PR campaign. The metrics are set up from day 1, even before the campaign runs. This helps us measure the before and after scenario better. We further optimize the campaign to generate the best possible results for our clients.
Finally, the performance of the Public Relations campaign is reported to the business owners and managers. You’ll receive weekly or monthly reports on how the campaign performed, how many people it reached, and which media outlets covered your brand. You get these reports in an easy-to-consume format.