Website Design and Development
IMPRESS WEB VISITORS WITH A WEBSITE THAT REFLECTS YOUR BRAND VISION
A well-designed, fast-loading website is paramount for every type of business. Reflekt Visions helps businesses like you build your online store using latest technologies.
A WEBSITE IS YOUR ONLINE ADDRESS
Just like a physical address, your business needs an online address where the web visitors can come in. A website serves that purpose. Without a professional website, your customers won’t even realize you exist. Reflekt Vision is a digital agency that bridges this gap and helps businesses build professional websites.
We sit down with the business owner and understand his innate requirements. We closely inspect the sector of the business, target area, mission and vision statements, among other things. This helps us get more clarity into the project and how to proceed further. Clients are encouraged to provide their inputs regarding development.
Next, we recommend the best technologies and frameworks that should be used for the website. There are a wide range of possibilities for web development with options like WordPress, JavaScript, React, Joomla, and more. We help our clients navigate through the maze and find the best web development technology for themselves.
The penultimate step to building the website is to pre-built an design the themes. These allows us to test the component and make swift changes before committing to the project. A copy of the designs is sent to our clients for verification. This is to ensure we’re both on the same page and have understood the requirements thoroughly.
We start building the website with the selected technologies. Our developers download the necessary files and start working on the project by following the pre-designed themes. A Quality Assurance team is also in place to ensure the quality of the work. Along with development, the team also focuses on testing
Once developed, the website needs to be hosted before the users can access it. Our cloud servers are designed to keep your website live 24X7. Anyone from anywhere in the world can access it and browse through your products and services. We implement the necessary components to make website load faster.
We set aside a certain time period where you can review and request changes to the website. Our team will consider the request and make the necessary adjustment. We also entertainment feedback from users who may be having difficulty browsing through the website. At the end of the end, we want the best experience for our clients and their customer base.
SEO
It’s a fact that over 80% of product purchases begin with search. Therefore, not being on Search engines would mean missing out of valuable sales leads. Even worse, those leads will divert to your competitors! SEO or Search Engine Optimization is the process of fine-tuning your website which will enable it to rank higher in Search Engine Results Pages for selected keywords.
Optimized websites often receive high-quality traffic and sales leads from search engines like Google, Yahoo, Bing for free. Being free, SEO is a great option for businesses of all size to mark their presence digitally. Our team of SEO professionals will work on your website so that you can secure the highest ranking on Google and other search engines. We undertake both on-page and off-page SEO work, both of which are crucial for improving rankings.
In on-page, we optimize your website, create readable and share-worthy content, develop navigable UI, and make it mobile-friendly for mobile visitors. In off-page, we build backlink from high-authority websites, write blog posts, and improve trustworthiness of your website. Besides SEO, we will also be working on image optimization, conversion tracking, and website/product management. You can expect improvements on a weekly basis and see your website rank high within few weeks or months.
SEM
Search Engine Marketing refers to the process of marketing your business on search engines by utilizing paid advertising or paid ads. The best Search Engine Marketing tool is Google Adwords from Google. Paid advertising is the most efficient and cost-effective form of advertising that can be used by all types of businesses, whether small, medium, or large.
Search Engine Marketing generates leads instantaneously. This is in contrast to SEO where you have to wait months to start to see some leads. You target certain keywords on Google and Google Ads will display your business on top. The best part is you don’t need to have a huge budget either, since you pay per clicks (because of which SEM is also sometimes referred to as PPC advertising). As opposed to traditional advertising where you pay just to place your ads, you pay for the clicks you received in SEM.
But SEM can also get expensive if mishandled. You may end up targeting wrong keywords for your business and lose money. Our team of experts ensure you’re bidding on the right set of keywords to show your ads and thus get the maximum ROI for your business.
SMO
Our Social Media Optimization techniques will help your business show up in front of the right audience at the right time. This facilitates brand awareness, brand trustworthiness, and ultimately, sales.
The importance of social media is obvious. Facebook alone is used by 2 billion people worldwide. Similarly Instagram has billions of active users. This offers tremendous potential for your business to reach out to your target audience in a cost-effective manner.
Our Social Media team will create and maintain your social media assets like business pages, groups, spaces across a wide range of social media websites. As part of our services, we will strategically post relevant photos, videos, and infographics that will increase social media engagement. This is the first step for generating leads.
Social Media Optimization is also a cost-effective way of reaching out to your potential customers. While posting content on social media websites is free, you have to pay to run ads or boost engagement. Our team often runs SMO concurrently with SMM or Social Media Marketing for best results.
As part of our SMO process, we also prevent spamming. Spamming content and people can lead to your business permanently banned from social media websites. Our expertise in handling thousands of social media accounts ensure your business offerings remain safe online.
SMM
Social Media Marketing generally refers to paid advertising on social media channels like Facebook and Twitter.. This form of marketing gets your business leads faster and cheaper. With billions of active users on social media websites like Facebook, Twitter, Instagram, and Snapchat, it offers tremendous potential for small, mid-sized and large companies to advertise and market their products online. Our team of social media experts will guide your business to success on social media.
Unlike traditional form of marketing, SMM requires small upfront investment. Depending upon the complexity of your business and goals, you can get started on a low budget. Another benefit that comes with Social Media Marketing is precise targeting. Instead of showing your ads to everyone in your area, you can selectively target women in the 15-20 age bracket, or males in the 30-40 age bracket who just got married recently. Targeting options are limitless in social media which makes SMM a must for both small and large enterprises.
Social Media Marketing is an evolving field with new techniques and rules being introduced every other day. We follow the latest marketing techniques and abide by the said guidelines which keeps your business safe and profitable online.
VIDEO MARKETING
Video Marketing is a newer form of marketing where you promote your videos on digital channels to educate, acquire, and retain customers. Our team of digital marketing experts helps your business integrate video marketing into your overall marketing strategy.
Contrary to popular belief, video marketing isn’t an expensive undertaking. If you just think out of the box and embrace creativity, videos can be created within a low budget and marketed digitally. Whether it be for promoting your business, driving sales, or simply engage with your audience, video marketing holds the potential to get the job done.
We can help you create video marketing strategies for your website, YouTube, Facebook and more. From graphic artwork to voice overs, we offer an end-to-end video marketing solution.